Dorna Sports rebrands as MotoGP Sports Entertainment Group

Dorna Sports, the commercial rights holder since 1992, has officially rebranded as the MotoGP Sports Entertainment Group. This evolution signals the start of a fresh era focused on delivering comprehensive global entertainment. This strategic shift follows the 2024 rebranding and the acquisition of an 84% majority stake by Liberty Media.

The change reflects a commitment to expanding the sport’s reach across all continents, engaging audiences through both racing and immersive off-track experiences. CEO Carmelo Ezpeleta described the renaming as a "statement of intent," emphasizing that MotoGP has now transcended beyond a simple racing series to become a major entertainment property. Building on decades of progress, the newly named group aims to accelerate innovation and worldwide expansion while maintaining the essential spirit and values that define motorcycle racing.