Wembanyama mania drives sell‑out Paris and Manchester NBA Games

The NBA’s return to Europe has reached unprecedented levels, with both the NBA Paris Game 2027 presented by Tissot and the NBA Manchester Game 2027 officially sold out. League officials revealed that around one million fans registered for ticket access, the highest figure ever recorded for an NBA event on the continent. At the center of this surge is Victor Wembanyama, whose growing global profile continues to reshape the league’s international strategy.

The French superstar will lead the San Antonio Spurs into two regular‑season matchups against the New Orleans Pelicans, scheduled for 14 January in Paris and 17 January in Manchester. His homecoming follows the 2024–25 European tour, marking his evolution from top draft pick to international icon. Europe remains a priority market, reinforced by recent games in Berlin and London and future commitments in Berlin and Paris. Meanwhile, the NBA is evaluating plans for a new Europe‑based competition supported by FIBA.